The marketing of goods or services by means of telephone calls, typically unsolicited, to potential customers.
Introduction (Basic Understanding) |
Cold Calling Script (Golden Nuggets) |
Phone Interview (Set Up Appointments) |
How To Be Confident On The Phone |
Where To Purchase Leads
Prime Choice Leads : Click Here
Phone Script (example)
We're going to provide a few phone scripts for you guys. You can adjust and change it toward your liking. Whatever works for you.
#1. Script - Booking Business Presentations
You: Hi (lead name), my name is (your name), calling your from (your location).
I am calling because you requested some information about starting a home business and I would like to provide that information to you.
Can I ask you question really quick? What is the dollar amount you are looking to make in order to get started in a home business?
(Wait for reply)
You: Great! Our business can help you make that amount of money. Would it be worth 15 minutes of your time to find out how?
(You can text, email them or have them connect with you on your social media account)
#2. Script - Calling Aged Leads
Hi (lead name), my name is (your name), calling your from (your location).
I am calling because you requested some information about starting a home business a while ago, and I wanted to see if you found what you are looking for yet?
(Wait for reply)
"Yes" --> continue to #3 Objection below
"No" --> Continue to Script #1
#3. Script - Your Powerline
The #1 question you will be asked by your leads is "What do you do?"
How you respond to this question will have a huge impact on the rest of your call!
If you have to stop and think about it you will lose trust. If you sound confident and proud of your business you will gain trust.
Remember to write down your powerline and practice it with your business partners before making calls!
How to write your powerline:
"My name is (your name) and I work with (TVC Marketing or Motor Club of America or MCA).
(impressive company facts like company growth, awards, number of members, number of products sold, etc..)
Our business provides (the product) (how it helps customers). (optional: talk about your personal success)
Example Powerline: "My name is Joe Martin and I work with a company called ABC Widgets, Inc. We are on the INC 500 and have an A+ rating with the Better Business Bureau. ABC Widgets provides advanced widgets that are helping people save money and improve their lives. Also, since 2007 I have personally helped over 30 people just like yourself earn a part time income from home. "
#4. Script - Leave a Voice Mail Message
On your first voicemail message leave the following details on their answering machine:
Send a follow up email with a link to your website and your contact information.
If they do not call you back try to call a few more times that week, at different times of the day.
If you still do not receive a call back, use the following message:
"Hi (lead name), this is (your name) calling you again because to provide you with information about how you can earn extra income from home. I don't want to bother you and I just wanted to let you know this is the last time I will be calling. You can call me back at (your phone number).
We call this "fear of loss" and this voicemail message typically gets a better response.
If you are new to calling leads, you may think some of these answers below are a DEAD END and a bad lead - but they are not! Keep reading to learn how to turn these conversations around!
#5. Script -
You: Hello is this _____________________?
Prospect: Yes
You: Hey this is _______________. Your name came across my desk as someone who would like to make excellent income from home. Would you like for me to send you the info now?
You: Hey ______________ this is _______. Your name came across my desk as someone who would like to generate excellent income fast of the next 2 weeks without ever having to talk to family or friends or any kind of that stuff. And I just want to tell you right now that i’m not looking to sell you anything. I only want to send you a video presentation right to your email. I have right here that when you had fill our form on the website you visited, your email is __________?
You: Is that correct? If that’s right i’m going to send you a presentation. If you like it great, we’ll talk again, if not that’s fine. Can I send that to you right now? Is that your email address?
#1. Script - Booking Business Presentations
You: Hi (lead name), my name is (your name), calling your from (your location).
I am calling because you requested some information about starting a home business and I would like to provide that information to you.
Can I ask you question really quick? What is the dollar amount you are looking to make in order to get started in a home business?
(Wait for reply)
You: Great! Our business can help you make that amount of money. Would it be worth 15 minutes of your time to find out how?
(You can text, email them or have them connect with you on your social media account)
#2. Script - Calling Aged Leads
Hi (lead name), my name is (your name), calling your from (your location).
I am calling because you requested some information about starting a home business a while ago, and I wanted to see if you found what you are looking for yet?
(Wait for reply)
"Yes" --> continue to #3 Objection below
"No" --> Continue to Script #1
#3. Script - Your Powerline
The #1 question you will be asked by your leads is "What do you do?"
How you respond to this question will have a huge impact on the rest of your call!
If you have to stop and think about it you will lose trust. If you sound confident and proud of your business you will gain trust.
Remember to write down your powerline and practice it with your business partners before making calls!
How to write your powerline:
"My name is (your name) and I work with (TVC Marketing or Motor Club of America or MCA).
(impressive company facts like company growth, awards, number of members, number of products sold, etc..)
Our business provides (the product) (how it helps customers). (optional: talk about your personal success)
Example Powerline: "My name is Joe Martin and I work with a company called ABC Widgets, Inc. We are on the INC 500 and have an A+ rating with the Better Business Bureau. ABC Widgets provides advanced widgets that are helping people save money and improve their lives. Also, since 2007 I have personally helped over 30 people just like yourself earn a part time income from home. "
#4. Script - Leave a Voice Mail Message
On your first voicemail message leave the following details on their answering machine:
- Name
- Email Address
- Reason You Called
- Tell them to check their email for more information
Send a follow up email with a link to your website and your contact information.
If they do not call you back try to call a few more times that week, at different times of the day.
If you still do not receive a call back, use the following message:
"Hi (lead name), this is (your name) calling you again because to provide you with information about how you can earn extra income from home. I don't want to bother you and I just wanted to let you know this is the last time I will be calling. You can call me back at (your phone number).
We call this "fear of loss" and this voicemail message typically gets a better response.
If you are new to calling leads, you may think some of these answers below are a DEAD END and a bad lead - but they are not! Keep reading to learn how to turn these conversations around!
#5. Script -
You: Hello is this _____________________?
Prospect: Yes
You: Hey this is _______________. Your name came across my desk as someone who would like to make excellent income from home. Would you like for me to send you the info now?
You: Hey ______________ this is _______. Your name came across my desk as someone who would like to generate excellent income fast of the next 2 weeks without ever having to talk to family or friends or any kind of that stuff. And I just want to tell you right now that i’m not looking to sell you anything. I only want to send you a video presentation right to your email. I have right here that when you had fill our form on the website you visited, your email is __________?
You: Is that correct? If that’s right i’m going to send you a presentation. If you like it great, we’ll talk again, if not that’s fine. Can I send that to you right now? Is that your email address?
How to deal with objection
We're going to provide a few phone scripts for you guys. You can adjust and change it toward your liking. Whatever works for you.
#1. Objection - Not the right time
If you are calling leads that are not "real time", the #1 rejection you will hear on the phone is that it is not the right time when you call.
You will often be calling people while they are at their other job, running errands with their kids, etc.
Be very polite and patient when you call. Do not start talking about your business or try and keep them on the phone.
"I am so sorry I interrupted you, when would be a better time?"
Reschedule and call them back at a later time.
If you call back and it is still the wrong time continue to reschedule until you find a time that that you can meet.
#2. Objection - I don't have any money
Be sure to show your prospect how your business will help them make money and resolve their problem.
Or perhaps your products will help them save on some other monthly bills.
If they still have the problem of not a enough money, ask them when you think their situation will change, and schedule a follow up call.
For example... "Would it be okay if I follow up with you in about a month and see if your situation has improved?"
They almost always respond yes to this answer! Continue to follow up until it is the right time or they ask for you to never call them again.
Also this is something we see this happen all the time with aged leads. People will change their mind or decide they are ready a few weeks later and then end up signing up with someone else! Don't let this happen to you. Build a relationship, let them know you are there to answer any questions they have, and always reschedule!
The most successful marketers with leads keep people in the calendar for sometimes up to a year!
#3. Objection - I already joined another business
Especially with aged leads you may sometimes find they have already signed up for another business opportunity.
First, ask them to tell you about it (they always love to talk about themselves!)
Learn about the products, how much it costs, etc.
Then compare your business to the one they are currently doing and show them how your business is superior (if appropriate).
If they are not open to hearing about your business, or it is not he right time then ask.. "Would it be okay if I call you back in about a month and see how this business is working for you?"
They almost always reply with yes. Add this lead to your calendar and call them back later. Always reschedule!
If their business is not working out for them in a month you may be able to sign them up for yours!
#4. Objection - I am getting too many phone calls
No matter what industry you are in or where you get your leads from you will hear this reply.
Most people that are looking to start their own home business fill out many forms on the internet requesting information about different opportunities, then suddenly have everyone calling them back.
Here is how to handle this objection...
Let's start with an unhappy lead...
Lead: "I have too many people calling me please stop!"
You: "I am sorry ma'am/sir, but I just want to check my records then I will let you go, you did request to learn more about a home based business correct?"
Lead: "Yes"
You: "Did you fill out more than one form on the internet?"
Lead: "Yes" (if they say "No" - be sure to return this to us as a bad lead!)
You: "Okay, well I want to let you know that after a a week or so your information becomes less valuable and you will stop receiving calls as long as you do not fill out more forms on the internet. I will remove you from my list and never call you again, however because you submitted your information in many places I have no control over who you will be getting calls from."
At this point the lead will typically become less mad because you have been so polite to them, and you may be able to talk to them about your business using this next script...
Regular lead that says they are getting too many calls...
Lead: "I'm not interested I have had too many people calling me already"
You: "No one from my company has called you. What other companies have you heard from?"
(Wait for reply)
You: "Well that's great. Because you are receiving so many calls, you get to compare them all and pick the very best one for you!"
Lead: "Yes.. I guess you're right" --> continue to book a time to show them your business presentation.
Lead: "No, I still do not want any calls" --> Use the script above for an unhappy lead, let them know they will be removed from your list and end the call.
#5. Objection - Where did you get my information?
You signed up on my website on (date) to learn more about starting a home business. I have a lot of advertisements and websites on the internet, so it is almost impossible to tell exactly which one you responded to. I do have (lead name) and (lead email) contacted me on (date). You are interested in learning about a home business, correct?
Continue with your normal interview.
The script above always works to keep the conversation moving.
In a worst case scenario that your lead is emotionally upset, simply say "I apologize if I have a wrong number. I will immediately remove you from my list."
#6. Objection - Does This Cost?
Prospect: Is this going to cost me?
You: Well ___________________ we’re calling you because you’re interested in making money correct? We actually have people that are making astonishing 5 figures a month very quickly. And right now all I want to do is to send you a video. I don’t even know whether if you are fit to work together yet, because I might send you this video and i’m pretty certain that you’ll get very excited when you see what we are doing. We’re doing big things especially on the internet, but if it’s not for you it’s okay, so first of all we have to establish whether you like what we’re doing. Let’s talk about showing you how to make money and how we’re helping people making good money. We have people literally quitting their jobs to do this business full time, but before we get into this compensation plan and more stuff. I would like to send you a video breaking down how we pay. So let’s send you this presentation to your email address now and you watch it. We can chat about it after you’re done. How does that sound? Is that okay with you?
#7. Objection - I've Done These Before - Haven't Made Any Money
You: Well _______________, we hear that a lot actually, you know we work with a lot of people that have tried other businesses and what we found is that they haven’t had the right training and they especially didn’t have the right marketing system. Again, and what we’re going to do is to show you how to get people chasing you around. I bet before when you tried this they told you to talk to friends and family and tried to chase people around that weren't interested. If you did that you pretty much didn’t have too much success, because that’s what happen. What we do is we show you how they have a lot of people that are already interested and that are very excited about watching this presentation. Again once you see this presentation about to send you it clears all of that up. If you work with us, we have a very high level success on our team. And we taken a lot of people that haven’t had success or brand new and help them achieve high level success that would blow them away feeling amazed.
#8. Objection - I’m Not Interested
You: We’ll listen _________ before you say no you haven’t seen what we’re talking about yet so you don’t know what you’re saying no too. Again, I don’t want any money from you now. I don’t want anything. All I want from you is to send you a presentation of a short movie to your email and again I think once you see it, you maybe interested, maybe not that’s okay. We have tons of people that are already interested, but before you say no, would you rather want to know what’s it about? Let me send it to you and if you take it and throw it in the trash once you get it in the email, it’s okay. But it’s a short movie changing a lot of people lives financially and you might watch it and say you know what this isn’t what I thought it was. Because right now have no clue on what it is so, so at least let me send it to your email and take a look at it. And if it’s not for you that’s okay...at least give it a shot.
#9. Objection - How Much Money Are You Making?
You: Now _________________ I just got started in this business but surprisingly enough i’m doing very very well. I was like these other people. I didn’t think these things would ever work. I was in several in the past and I never made a dime and you know everybody told me to quit and that they were scams. What I did was I ended up just doing my research and finding the right company and the right people. Now i’m working with people that are making a lot of money and have shown me that I was doing a lot of things wrong and I didn’t have a system. This movie i’m going to send you it does all the telling, selling and explaining. I’m having people that are just getting started without me talking to them. I mean it’s a very powerful system and that’s why I want to show it to you, because it’s a very powerful system and that’s why I want to show it to you, because it’s great for people that have failed over and over again or it’s for newbies that never got started. For me I thought I would never make any money doing this and I still can’t believe what i’m doing. Again it’s with the right system, the system i’m bout to send to you it’s a life saver, very different from what you used to.
#1. Objection - Not the right time
If you are calling leads that are not "real time", the #1 rejection you will hear on the phone is that it is not the right time when you call.
You will often be calling people while they are at their other job, running errands with their kids, etc.
Be very polite and patient when you call. Do not start talking about your business or try and keep them on the phone.
"I am so sorry I interrupted you, when would be a better time?"
Reschedule and call them back at a later time.
If you call back and it is still the wrong time continue to reschedule until you find a time that that you can meet.
#2. Objection - I don't have any money
Be sure to show your prospect how your business will help them make money and resolve their problem.
Or perhaps your products will help them save on some other monthly bills.
If they still have the problem of not a enough money, ask them when you think their situation will change, and schedule a follow up call.
For example... "Would it be okay if I follow up with you in about a month and see if your situation has improved?"
They almost always respond yes to this answer! Continue to follow up until it is the right time or they ask for you to never call them again.
Also this is something we see this happen all the time with aged leads. People will change their mind or decide they are ready a few weeks later and then end up signing up with someone else! Don't let this happen to you. Build a relationship, let them know you are there to answer any questions they have, and always reschedule!
The most successful marketers with leads keep people in the calendar for sometimes up to a year!
#3. Objection - I already joined another business
Especially with aged leads you may sometimes find they have already signed up for another business opportunity.
First, ask them to tell you about it (they always love to talk about themselves!)
Learn about the products, how much it costs, etc.
Then compare your business to the one they are currently doing and show them how your business is superior (if appropriate).
If they are not open to hearing about your business, or it is not he right time then ask.. "Would it be okay if I call you back in about a month and see how this business is working for you?"
They almost always reply with yes. Add this lead to your calendar and call them back later. Always reschedule!
If their business is not working out for them in a month you may be able to sign them up for yours!
#4. Objection - I am getting too many phone calls
No matter what industry you are in or where you get your leads from you will hear this reply.
Most people that are looking to start their own home business fill out many forms on the internet requesting information about different opportunities, then suddenly have everyone calling them back.
Here is how to handle this objection...
Let's start with an unhappy lead...
Lead: "I have too many people calling me please stop!"
You: "I am sorry ma'am/sir, but I just want to check my records then I will let you go, you did request to learn more about a home based business correct?"
Lead: "Yes"
You: "Did you fill out more than one form on the internet?"
Lead: "Yes" (if they say "No" - be sure to return this to us as a bad lead!)
You: "Okay, well I want to let you know that after a a week or so your information becomes less valuable and you will stop receiving calls as long as you do not fill out more forms on the internet. I will remove you from my list and never call you again, however because you submitted your information in many places I have no control over who you will be getting calls from."
At this point the lead will typically become less mad because you have been so polite to them, and you may be able to talk to them about your business using this next script...
Regular lead that says they are getting too many calls...
Lead: "I'm not interested I have had too many people calling me already"
You: "No one from my company has called you. What other companies have you heard from?"
(Wait for reply)
You: "Well that's great. Because you are receiving so many calls, you get to compare them all and pick the very best one for you!"
Lead: "Yes.. I guess you're right" --> continue to book a time to show them your business presentation.
Lead: "No, I still do not want any calls" --> Use the script above for an unhappy lead, let them know they will be removed from your list and end the call.
#5. Objection - Where did you get my information?
You signed up on my website on (date) to learn more about starting a home business. I have a lot of advertisements and websites on the internet, so it is almost impossible to tell exactly which one you responded to. I do have (lead name) and (lead email) contacted me on (date). You are interested in learning about a home business, correct?
Continue with your normal interview.
The script above always works to keep the conversation moving.
In a worst case scenario that your lead is emotionally upset, simply say "I apologize if I have a wrong number. I will immediately remove you from my list."
#6. Objection - Does This Cost?
Prospect: Is this going to cost me?
You: Well ___________________ we’re calling you because you’re interested in making money correct? We actually have people that are making astonishing 5 figures a month very quickly. And right now all I want to do is to send you a video. I don’t even know whether if you are fit to work together yet, because I might send you this video and i’m pretty certain that you’ll get very excited when you see what we are doing. We’re doing big things especially on the internet, but if it’s not for you it’s okay, so first of all we have to establish whether you like what we’re doing. Let’s talk about showing you how to make money and how we’re helping people making good money. We have people literally quitting their jobs to do this business full time, but before we get into this compensation plan and more stuff. I would like to send you a video breaking down how we pay. So let’s send you this presentation to your email address now and you watch it. We can chat about it after you’re done. How does that sound? Is that okay with you?
#7. Objection - I've Done These Before - Haven't Made Any Money
You: Well _______________, we hear that a lot actually, you know we work with a lot of people that have tried other businesses and what we found is that they haven’t had the right training and they especially didn’t have the right marketing system. Again, and what we’re going to do is to show you how to get people chasing you around. I bet before when you tried this they told you to talk to friends and family and tried to chase people around that weren't interested. If you did that you pretty much didn’t have too much success, because that’s what happen. What we do is we show you how they have a lot of people that are already interested and that are very excited about watching this presentation. Again once you see this presentation about to send you it clears all of that up. If you work with us, we have a very high level success on our team. And we taken a lot of people that haven’t had success or brand new and help them achieve high level success that would blow them away feeling amazed.
#8. Objection - I’m Not Interested
You: We’ll listen _________ before you say no you haven’t seen what we’re talking about yet so you don’t know what you’re saying no too. Again, I don’t want any money from you now. I don’t want anything. All I want from you is to send you a presentation of a short movie to your email and again I think once you see it, you maybe interested, maybe not that’s okay. We have tons of people that are already interested, but before you say no, would you rather want to know what’s it about? Let me send it to you and if you take it and throw it in the trash once you get it in the email, it’s okay. But it’s a short movie changing a lot of people lives financially and you might watch it and say you know what this isn’t what I thought it was. Because right now have no clue on what it is so, so at least let me send it to your email and take a look at it. And if it’s not for you that’s okay...at least give it a shot.
#9. Objection - How Much Money Are You Making?
You: Now _________________ I just got started in this business but surprisingly enough i’m doing very very well. I was like these other people. I didn’t think these things would ever work. I was in several in the past and I never made a dime and you know everybody told me to quit and that they were scams. What I did was I ended up just doing my research and finding the right company and the right people. Now i’m working with people that are making a lot of money and have shown me that I was doing a lot of things wrong and I didn’t have a system. This movie i’m going to send you it does all the telling, selling and explaining. I’m having people that are just getting started without me talking to them. I mean it’s a very powerful system and that’s why I want to show it to you, because it’s a very powerful system and that’s why I want to show it to you, because it’s great for people that have failed over and over again or it’s for newbies that never got started. For me I thought I would never make any money doing this and I still can’t believe what i’m doing. Again it’s with the right system, the system i’m bout to send to you it’s a life saver, very different from what you used to.